Reasons to buy a fine watch
It's practical. Watches today not only tell time, but they can tell you the day, date and time in other time zones.
It's fashionable. Watch styles reflect and define the times, from sports chronographs to ultra-thin dress styles. They're an important accessory.
It's prestigious. Some watches carry the grace and tradition of names recognized around the world as signifying the highest elegance in jewelry and timepieces.
It's artistic. Fine watches are designed by artisans and craftspeople who fashion case, bracelet, dial and sometimes gems into not just a functional timepiece, but a work of art.
It's a potential heirloom. Your watch can be an investment in beauty and value. Certain gold and diamond watches, over time, even increase in value. Witness the prices some prestige timepieces fetch at famous auction houses. And, it is a lovely remembrance of a loved one.
It's priced to fit your pocketbook. Whatever your price range, whatever your need, there's a watch for you. If you enjoy changing your watch to fit your activity, fashionable less-expensive yet highly accurate watches are available from your jeweler in a variety of styles and price ranges.
Types of watches
MECHANICALS are the traditional "wind-up" watches. They work because of a mainspring inside the watch which the wearer winds by turning the crown on the side of the watch. The spring gradually unwinds and turns tiny interlocking wheels which move the watch hands to measure seconds, minutes and hours.
The AUTOMATIC or SELF-WINDING watches wind themselves as the wearer moves their wrist. The wearer's arm actions cause a weight behind the movement to rotate, winding the mainspring. They can also be wound manually.
QUARTZ watches are powered by batteries, rather than a mechanical spring. The batteries send electronic impulses through a small bar of synthetic quartz crystal which vibrates more than 32,000 times per second. Those vibrations are channeled through a series of gears that result in one impulse per second.